DESCRIPTION

I created numerous projects at the University of Houston that would help me refine my personal brand.  I decided that my brand identity features muted jewel tone colors and symmetrical geometric designs to simulate gems.  The logo and word-mark are handwritten and playful to contrast the rigidity of the straight-edged shapes.

DESCRIPTION

When I began working at the The Hoffman Company there wasn't a brand guide or a set of rules to follow to keep marketing materials consistent.  I created a Graphic Styles Guidelines book to keep the typography, colors, & other graphical elements the same amongst all materials.